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http://hdl.handle.net/2148/217
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| Title: | Statistics for marketing : a selected annotated bibliography |
| Authors: | Wrenn, George |
| Keywords: | Marketing
Statistics |
| Issue Date: | Dec-2003 |
| Abstract: | |
| Description: | This bibliography includes material on library statistics and their use as a marketing tool. Although the literature on the use of statistics for marketing is limited, many authors discuss the subject tangentially. Many of the citations pertain to academic libraries, though I have included items on non-academic libraries as well. The citations reflect topics that have become important in recent years: E-metrics, benchmarking, and performance assessment. |
| URI: | http://hdl.handle.net/2148/217 |
| Appears in Collections: | Faculty Publications
Wrenn, George
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